About Fortify Franchising

Fortify Franchising (formerly Julian Franchising) are a full service franchise consulting and development firm with extensive experience in the franchise industry. Our consultation process is a proven method of helping others identify and research franchise opportunities that present a true opportunity for success for our clients and their target markets.

With over 2,800 franchise concepts available in the United States alone searching for the right franchise can be a daunting task. In addition not all franchises are created equally and even the top rated franchises are not always the best fit for all individuals. Our process takes a close look at your goals, experience, strengths, weaknesses, desired lifestyle and more to help you find the opportunities that present a realistic opportunity for long term success and happiness.

With so many franchise opportunities available today it is much easier to choose the wrong franchise than the right one. Our team of professionals has decades of experience in franchising. We’ve owned franchises, we’ve helped build franchises and we have helped entrepreneurs just like you achieve success in franchising – and we are here to help you!

Meet Fred

Franchises We Currently Represent

Any Questions?

Below are several frequently asked questions about franchising and working with a professional Fortify Franchising advisor. If you do not see your questions answered here please don’t hesitate to contact us!

Fortify Franchising is a franchise consulting firm located in Phoenix, Arizona. Our firm has extensive knowledge and resources about the franchise industry allowing us to offer our clients an inside look at hundreds of different franchise opportunities.

A professional franchise consultant can offer candidates a wealth of general and inside information about the franchise industry as well as about specific franchise industries and opportunities. Fortify Franchising helps save our clients time by assisting with much of the initial legwork required in identifying rock solid opportunities that meet your criteria and are available in your desired market.

The truth is our services are not free – they are just free to you, the franchise seeker. Fortify Franchising is paid by the franchises we represent to assist them in the development and growth of their business.

Fortify Franchising currently works with over 400 of today’s top franchise opportunities from dozens of different industries.

Absolutely not. In single unit franchising fee negotiation is very rare. Most everyone pays the same franchise fee regardless of how they are introduced to the franchisor. In area development and master franchise deals we can often assist our clients with negotiations saving them thousands of dollars on initial fees.

Our approach to this business is very simple and straight forward. Our consultants will conduct an initial interview to gain insight to your previous experiences, goals, strengths, weaknesses, investment range, target market and more. We will then work to select ideal franchises for you and assist you in researching the opportunity. When our clients are ready to take a serious look at a franchise we will facilitate the introduction then remain by your side throughout the remainder of the process.

No. Franchising is not a sales business – it’s a mutual discovery process. Good franchises are not sold – they are awarded. Only when both parties feel there is strong potential for success does anyone begin to consider investing in the franchise. “Selling” a franchise to a less than ideal candidate is generally a recipe for failure for both franchisee and franchisor. Aggressive sales techniques is not how winning franchisors are built.

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